Bespoke country heritage brand Joules is setting up shop in Lincoln next month, with a range of offers available on launch.
The new shop will open on the High Street, offering keen customers the chance to win vouchers worth up to £100.
The store will offer men’s, women’s and children’s collections, and is set to open its doors on February 26.
The 76-store retailer, which is also sold through department stores and independent shops, will occupy 294 High Street – a retail unit near the Stonebow that was formerly Co-Op Travel.
The store launch will begin at 10am, where the first customer in the queue will receive a voucher worth £100.
The next 10 early birds through the doors will receive £50 vouchers, and £20 vouchers will be awarded to the next 20 customers.
Those heading down to the store on opening day can also expect to meet the surprise Joules farmyard animals.